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Matchmaking App Woo Tells A Love Story In Its Debut TVC

Woo matchmaking app has launched its maiden TVC featuring the beginning of a dramatic love story, along with promotional activities on social media

Internet companies and consumer-facing apps are increasingly taking to television to reach out to the masses. 2015 has been a defining year with many online ventures rolling out their maiden television commercials. The latest to come out with its debut television campaign is Woo, one of India’s leading matchmaking app that has completed a year in the market with over 1 million downloads.

The TVC titled ‘Find Magic, Find Love’ captures the beginning of a beautiful love story. Produced by Mumbai-based production house Electric Dreams Film Company and directed by Aniruddha Sen, the 45-second spot is the story of two young people, working in the city.

They are seen going about their lives, meeting friends, exploring the city. They’re oblivious to each other, yet, somehow, their paths keep crossing until finally one day, they make a connection.

The matchmaking app has recently introduced some key changes in the app user interface that helps users to go beyond swipes and make truly meaningful connections. Through the new #‎TagSearch feature, one can tap on a tag in any profile and find many more people with the same attribute. A common love for superheroes, the same college or hometown, or similar passions, finding singles with similar attributes is now possible with the new feature.

The QuestionCast feature comes with a set of preloaded questions or one could also ask a question that really matters to them. The Reconsider feature lets one like a profile but not reject it, giving them time to reconsider.

Woo is leveraging its social media properties to promote the new features. The Twitter handle has been asking questions on the various new features with Amazon vouchers to be won.



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With the online dating and matchmaking space in the country hotting up, finding the right partner might prove a harrowing task. Every Indian dating and matchmaking app is striving to differentiate itself from the clutter. Recently, dating app TrulyMadly rolled out a TV campaign called ‘Boy Browsing’ targeting girls. The app aspired to be a girl’s bestie who’d help her point out all suitable boys for dating, anytime, all the time.

Woo seems to be all set to woo Indian singles with its new features to help find the right match. The focus of the campaign is on finding that ‘one true love’ – that someone with similar interests is right in your city, and the app could enable the meeting in real life. Weaving a love story for its debut campaign is a good idea, alongside the social media engagement activities to build awareness on the new features.

Click here to read the coverage as it appeared on (Lighthouse Insights)



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