Following the success of the app’s launch in Bangalore in August, U2opia Mobile has launched in Delhi-NCR and Mumbai, WOO, a smartphone app available on Android and iOS which gives users, a platform to connect with like-minded, interesting, urban singles from the same city. U2opia Mobile is targeting educated, young, single professionals between the ages of 25-35 years old, for this product. It provides an alternative to casual dating apps and the old-fashioned matrimonial websites.
‘Woo is about real relationships – relationships with people you could genuinely connect with, people with whom you have friends in common and relationships that actually have a chance of translating into reality’, says Sumesh Menon, CEO and Co-founder of U2opia Mobile.
Woo is underpinned on 3 key factors:
– Curated Community – Woo actively screens each application before letting users onto the app. Woo allows only single people to sign up, keeping out non-serious thrill-seekers.
– Circle of Trust – The number one way people meet today, despite other available options, is still via friends. Woo mimics that very thing on the app, where it allows you to see if you have mutual friends with someone you like on Woo. If you do, you can actually ask the mutual friend to make introductions and help get the conversation started.
– Hyper-local – Woo believes that real connections take place in the real world and should not be hindered by long distances. Hence, Woo only connects people within the same city.
“The phenomenal response to Woo in Bangalore has validated our strong belief that there is a clear need gap for urban singles seeking meaningful relationships in India. There is a clear need for a platform that helps urban singles connect with educated, like-minded individuals, with security and sophistication, without the contrived pressure of the matrimonial websites or the frivolity of casual dating solutions”, adds Menon.
U2opia Mobile has operations spread over 40 countries, catering to 20 million users and counting, globally, and runs its global operations from its offices in India, Singapore, Dubai and the US. U2opia Mobile is backed by Matrix Partners since 2011, who provide strategic market reach as well as strong financial support.